Field transmissions
Notes from the relay tower.
Practical dispatches on AI visibility, answer-engine behavior, trust signals, and what business sites need to transmit clearly.
Latest dispatches
Is Your Website Blocking AI Crawlers? How to Find Out Before It Costs You.
63% of ChatGPT agent visits to websites bounce immediately. Since July 2025, Cloudflare blocks AI crawlers by default on every new domain, affecting 20% of the public web. Most site owners have no idea. Here's what to check and what it's costing you.
What Is GEO? Generative Engine Optimization Guide
AI search engines now serve billions of users. If your content is not cited in their answers, your business is invisible to the fastest-growing discovery channel in a decade. GEO is the discipline that fixes that.
What GEO Actually Measures: Why Most AI Visibility Scores Miss the Point
Citation counts tell you what happened after the AI made its decision. GeoScored measures what shaped the decision: content structure, entity strength, schema markup, and AI crawler access. Here's what each of the five categories evaluates.
Your Brand Has an AI Reputation. You Probably Don't Know What It Says.
Branded web mentions correlate with AI visibility at 0.664. Backlinks correlate at 0.218. Most marketing teams are still building backlinks, spending their budget on the signal that matters three times less for AI search.
Best GEO Audit Tools 2026: What Works and What's Just a Dashboard
You're probably evaluating GEO tools that can tell you what AI says about your brand. Most cannot tell you why, or what to change. Thirty products, $155 million in venture funding, and the most important distinction in this category is one most buyers discover after they've already paid.