What GeoScored checks

Every scan runs 55 checks (36 of them scored across 8 categories), measuring how well AI search engines can find, extract, and cite your content.

Every scan runs all 55 checks, free and Pro. The only difference between plans is how many scans you can run per day.

AI Discovery

6 checks

Can AI crawlers find and access your content?

HTML Accessibility

Free Scan

Checks whether AI search engines like ChatGPT and Claude can access your website content

AI Crawler Access

Free Scan

Checks whether AI bots can reach the page by parsing robots.txt, X-Robots-Tag, and meta robots.

Indexability

Free Scan

Validates canonical tags, robots directives, and crawler access.

JS Rendering Gap

Compares raw HTML vs browser-rendered HTML to measure JavaScript dependency.

AI Content Visibility Threshold

Checks whether critical GEO signals (H1, structured data, key passages, and entity mentions) appear within Google's 2 MB HTML processing window. Pages exceeding this limit risk having their most important AI-readable content cut off before crawlers finish parsing.

Google Search Visibility

Free Scan

How many of your owned domains appear in Google results for your brand.

Content Quality

9 checks

Is your content structured for AI extraction and citation?

Heading Hierarchy

Free Scan

Evaluates heading structure quality for AI extractability.

Answer-First Format

Free Scan

Checks whether content leads with conclusions (answer-first format).

Fact Density

Measures data-richness of content: facts per 100 words.

Passage Self-Containment

Checks whether paragraphs are citable in isolation.

Markdown Fidelity

Checks whether HTML converts cleanly to Markdown.

Content Extraction Surface

Free Scan

Measures the ratio of AI-visible content to total page content. Hero metric: 'AI sees X% of your page.'

Readability

Measures Flesch-Kincaid grade level and sentence complexity.

Table Content Risk

Free Scan

Detects critical data trapped in HTML tables without prose restatement. Trafilatura degrades tables during extraction; jusText removes them outright. Tables without prose fallbacks are high-risk content under AI extraction pipelines.

Content Depth

Measures content substance: word count, content ratio, section coverage.

Keyword Health

2 checks

How effectively your primary keywords are placed across the zones that search engines and AI systems prioritize.

Keyword Intelligence

Free Scan

Automatic keyword extraction and scoring showing what keywords your page targets and where they appear.

Keyword Advisor

Free Scan

AI-powered keyword gap analysis suggesting missing high-value keywords for your page.

Brand Authority

6 checks

Does the AI knowledge graph recognize and trust your brand?

Knowledge Graph

Checks Wikidata entity presence and richness.

E-E-A-T Signals

Evaluates Experience, Expertise, Authoritativeness, and Trustworthiness signals.

Brand Entity Consistency

Checks consistency of brand entity references within the page (title, headings, body, meta). Does not verify cross-platform consistency.

Author Expertise Integration

Detects whether E-E-A-T signals (author credentials, expertise, affiliations) appear in article prose where AI extraction preserves them, or only in bio blocks that extraction pipelines discard (DR-097 Section 4c).

Topical Cluster Coherence

Measures whether internal links point to topically related content using anchor text and URL slug overlap as a proxy signal.

Brand Visibility in AI

Free Scan

Queries major AI providers to check how a brand appears in AI-generated responses.

Citation Readiness

5 checks

Is your content formatted so AI can cite it accurately?

Meta Tags

Free Scan

Validates title tag, meta description, viewport, charset, and lang.

Schema Markup

Free Scan

Validates structured data (JSON-LD, Microdata, RDFa) for AI system comprehension.

Social Tags

Validates Open Graph and Twitter Card tags.

Content Freshness

Detects content age via dateModified and datePublished metadata.

Duplicate Content

Detects content density, vocabulary diversity, and repeated blocks.

Site Health

8 checks

Baseline technical signals that support AI visibility.

Link Structure

Evaluates internal/external link quality and anchor text.

Image Markup Quality

Checks alt text coverage/quality, dimensions, and loading optimization.

Performance Signals

Checks HTML-level performance: size, resource hints, blocking resources.

Security Headers

Validates HTTPS, HSTS, CSP, and other security headers. While not directly related to AI visibility, security headers contribute to overall site trust signals that search engines evaluate.

URL Structure

Validates URL length, slug quality, query params, path depth, and trailing slash consistency.

Accessibility

Evaluates accessibility signals: lang, landmarks, skip nav, form labels.

Redirect Chains

Detects HTTP redirect chains, type misuse, and collapsible normalization hops.

Document Quality Signals

Free Scan

Checks FineWeb-style quality indicators that determine whether a page would survive AI training data filters. Evaluates terminal punctuation ratio, line length distribution, duplicate line ratio, and prose density.

Emerging Signals

Informational

Forward-looking signals tracked for informational value.

Entity Density

Free Scan

Measures the ratio of named entities (people, brands, products, places) in your content. Research across 18,000 verified AI citations found entity-dense content is selected at significantly higher rates than generic prose.

Content Position Distribution

Free Scan

Measures where your citable signals (definitions, entities, data points) concentrate across your content. Research based on 3 million ChatGPT responses found 44.2% of citations reference the first 30% of a page.

Definitional Language

Free Scan

Detects clear definitional patterns ('X is,' 'X refers to,' 'X is defined as') that AI systems can extract and attribute with confidence. Content with definitional language is cited at roughly twice the rate of content without it.

Citation Tone

Free Scan

Estimates whether your content tone falls in the optimal range for AI citation. Research found content with balanced subjectivity (~0.47, similar to industry analysis) is cited more often than purely promotional or purely dry content.

llms.txt Presence

Free Scan

Checks for an llms.txt file at your site root, the emerging standard for giving AI systems a structured guide to your key pages. Over 844,000 websites have adopted it, though no major AI provider has confirmed parsing it in production.

llms-full.txt Presence

Free Scan

Checks whether your site provides complete documentation as a single AI-ingestion file. AI coding assistants like Cursor already read llms-full.txt to answer developer questions without crawling page by page.

Technology Stack

Free Scan

Detects the CMS, framework, and key plugins powering the scanned page. Technology detection provides context for interpreting your other results rather than being a signal to optimize directly.

Security Observations

Free Scan

Surfaces security-relevant observations from HTTP headers and HTML content collected during your scan. Informational only.

Site Taxonomy

Free Scan

Detects which structural taxonomies are present on the site's URL graph. Informational only.

AI Trustworthiness

Informational

Would AI stake its reputation on recommending you?

Service Specificity

Free Scan

Evaluates whether service/product pages describe real, specific offerings.

Site Vitality

Free Scan

Detects whether the site is a living, active business.

Business Longevity

Free Scan

Measures how long the business has been operating via RDAP and on-page signals.

Content Substance

Free Scan

Detects SEO-optimized content thin on actual substance.

Policy & Ethics

Free Scan

Checks for privacy policy, terms of service, and ethics/accessibility pages.

Social Proof

Free Scan

Detects case studies, testimonials, or review evidence on the site.

Pricing Transparency

Free Scan

Informational signal: transparent pricing can improve AI trust but its absence does not count against your score.

Contact Completeness

Free Scan

Evaluates whether the business provides complete, verifiable contact information.

Authorship Signals

Free Scan

Informational signal: estimates the likelihood that page content was generated by AI. Does not affect your trust score.

Business Identity Consistency

Free Scan

Compares the business identity details on your site against the matched Google Maps listing.

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