Understanding your GeoScored report
Your report shows three scores and measures AI search readiness across 6 scoring categories. Here is what every section means.
Your GEO scores
Your report displays three scores, each from 0 to 100, shown as three colored rings. Together they give you a dimensional view of how well AI search engines can find, trust, and cite your content. Higher is better across all three.
Search Score
How well the site performs in traditional and AI-powered search. Measures discoverability signals like crawl access, metadata quality, and schema markup.
AI Visibility Score
How visible the site is to AI systems that crawl and index content. Reflects content structure, extraction quality, and signals AI models use when selecting passages to cite.
AI Trust Score
How trustworthy and authoritative the site appears to AI systems. Covers brand entity strength, E-E-A-T signals, knowledge graph presence, and authority signals.
Grade scale
Each score maps to a grade label. The same scale applies to all three scores.
Authoritative
Industry-leading optimization across all measured dimensions.
Excellent
Well-optimized for generative engine discovery with minor gaps.
Good
Solid foundation with clear optimization opportunities.
Fair
Meaningful gaps that limit generative engine performance.
Needs Work
Significant optimization required to improve AI visibility.
Critical
Minimal visibility. Immediate action recommended.
The 8 scoring categories
Each category measures a different dimension of AI search readiness. The weight of each category determines how much it contributes to the scores it feeds into.
AI Discovery
20%Can AI crawlers find and access your content?
Content Quality
24%Is your content structured for AI extraction and citation?
Keyword Health
18%How effectively your primary keywords are placed across the zones that search engines and AI systems prioritize.
Brand Authority
17%Does the AI knowledge graph recognize and trust your brand?
Citation Readiness
13%Is your content formatted so AI can cite it accurately?
Site Health
8%Baseline technical signals that support AI visibility.
Emerging Signals
Separate scoreForward-looking signals tracked for informational value.
AI Trustworthiness
Separate scoreWould AI stake its reputation on recommending you?
Emerging signals
The Emerging Signals section tracks newer AI discovery mechanisms that are not yet scored. These include llms.txt support, llms-full.txt presence, and technology stack detection. As these signals mature and evidence strengthens, they may become scored categories.
How signals appear in your report
Emerging signals are informational only. They do not affect your scores.
Severity ratings
Every check in your report carries a severity rating indicating how urgently you should act on it.
Pass
This check meets or exceeds the threshold. No action needed.
Warning
Room for improvement. This area could be stronger but is not critically failing.
Fail
Urgent attention required. This gap actively reduces your AI visibility.
Effort tags
Every recommendation includes an effort estimate. Start with low-effort, high-impact fixes.
Under 30 minutes. Quick wins with immediate impact.
1 to 3 hours. Worth scheduling this week.
Half a day or more. Plan these as a project.
The Keywords tab
The Keywords tab shows which words and phrases your page signals to search engines and AI, and whether those signals appear in the right places. It does not require you to provide a target keyword list; GeoScored extracts candidates directly from your page content.
What keyword analysis scans
Every keyword is checked against 10 named zones on your page. Each zone carries different weight. The high-value zones matter most to search engines and AI.
High-value zones
- Title: the page title shown in browser tabs and search results; the single most important placement for your primary keyword
- H1: the main headline visitors see first; every page should have exactly one that includes your primary keyword
- Meta description: the short summary beneath your link in search results; your page's elevator pitch to both humans and algorithms
- URL slug: the web address path (e.g. /services/plumbing); keywords here signal relevance before anyone clicks
- First paragraph: the opening text block; placing your keyword here confirms immediate relevance to both humans and search engines
Supporting zones
- H2 headings: section subheadings that tell search engines which topics each part of the page covers
- Schema / JSON-LD: structured data embedded in your code that tells AI search engines exactly what your business offers and how to display it
- Alt text: image descriptions used by screen readers and search engines to understand what your images show
- SEO plugin meta: focus keyword data added by plugins like Yoast or Rank Math
- Body text: all other written content; confirms to search engines that the page genuinely covers the topic
Each keyword is also classified by strength (strong / present / weak) based on how prominently it appears, and by intent (deliberate / incidental) based on whether its placement looks purposeful or accidental.
The keyword score
Each keyword receives a score from 0 to 100 built from four components. The overall tab score reflects how well your top keywords perform across all four.
Top Keyword Coverage
How many of your most important keywords appear across the page at all.
Zone Distribution
Whether keywords are spread across multiple zones or clustered in one place (body text only, for example).
Deliberate Presence
Whether keyword placements look intentional (appearing in the title, H1, and meta) rather than incidental mentions buried in body copy.
Gap Severity
A penalty applied when keywords appear in body text but are absent from high-value zones like the title, H1, or meta description.
Placement gaps
A placement gap is flagged when a keyword appears in body text but is missing from at least one high-value zone (title, H1, or meta description). These gaps are the most common reason a page underperforms in search. Fixing them is usually a quick edit with meaningful impact.
The zone heatmap
The heatmap is a grid of keywords versus zones. A green dot means the keyword was found in that zone; a gray dot means it is absent. Scan across a row to see where a keyword is well-placed and where it is missing. Scan down a column to see which keywords appear in a given zone.
The heatmap can be exported to CSV, useful for sharing keyword placement gaps with a copywriter or content team.
AI Keyword Strategy
ProThe AI Keyword Strategy panel (also called the Keyword Advisor) uses an LLM to identify high-value keywords your page is not currently targeting. It goes beyond what is already on your page and surfaces terms a competing page in your space would likely rank for.
Volume tier
Category
Use the Keyword Advisor output as a content brief, not a mandate. Prioritize table stakes gaps first, then layer in differentiators and long-tail terms where they fit naturally.
Free vs Pro
Every feature is free. The only difference between Free and GeoScored Pro is how many scans you can run per day. Free runs the full report, every check, and every fix with no account required.
| Feature | Free | Pro |
|---|---|---|
| Checks | All 55 checks | All 55 checks |
| Categories | 6 categories | 6 categories |
| Recommendations | All fixes with effort tags | All fixes with effort tags |
| PDF export | Yes | Yes |
| Shareable links | Yes | Yes |
| API access | Yes | Yes |
| AI Brand Check | Yes | Yes |
| Scans per day | 3 per day | 50 per day |
| Price | Free | $19/month |
The Site Info tab
Site Info is a reconnaissance dossier, a snapshot of what a site is made of at the time of the scan. It covers technology stack, DOM structure, link topology, third-party scripts, and overall page complexity. It is descriptive, not prescriptive: it does not tell you what to fix, it tells you what is there.
Complexity assessment
Each scan produces a complexity rating based on node count, script load, and structural depth. The rating gives context for interpreting the rest of the dossier.
Low node count, minimal third-party scripts, shallow DOM depth. Typically static or lightly templated pages.
Mid-range node count, a handful of external scripts, standard CMS or framework structure.
High node count, many external script origins, deep or heavily nested DOM. Common on enterprise and heavily customized sites.
Technology stack
GeoScored detects the CMS, framework, page builder, and architecture type from page signals: HTTP headers, HTML patterns, script fingerprints, and meta tags. Each detected technology links to a reference so you can learn more about what it means for AI discoverability.
Site structure
The Structure section maps where links on the scanned page point. It groups internal links by URL path prefix and lists the external domains that are linked from the page. This reveals information architecture at a glance: which sections of the site are surfaced, and which third-party destinations receive outbound traffic.
Internal path groups
Internal links bucketed by top-level path (e.g. /blog, /products), with a count of how many links land in each group.
External domains
Domains outside the scanned site that receive outbound links from the page, such as social profiles, partner sites, or documentation hosts.
Third-party scripts
Every external script loaded by the page is catalogued and grouped by category. A heavy third-party script load can affect page rendering speed and the amount of content AI crawlers can extract.
Analytics
Tracking and measurement scripts such as Google Analytics or Segment.
Advertising
Ad networks, pixels, and retargeting tags.
CDN
Assets served from content delivery networks such as jsDelivr or Cloudflare.
Chat & support
Live chat widgets and customer support tools.
Social
Embeds and share widgets from social platforms.
Other
Scripts that do not fit a primary category, such as utilities, A/B testing tools, and similar.
DOM treemap
The DOM treemap is an interactive visualization of the HTML element hierarchy. Each rectangle represents a node type; its area is proportional to how many nodes of that type appear in the page. Elements are color-coded by category (structural, text, media, interactive, and so on). Hovering over a rectangle shows the exact node count and percentage of the total DOM.
A DOM heavily weighted toward wrapper and layout elements (like div and span) relative to semantic or text-bearing elements can signal that the page's content-to-markup ratio is low, a factor that affects how confidently AI systems extract and attribute information.
The action bar: Schedule vs Rescan
The report action bar contains two buttons that both trigger new scans. They serve different purposes.
Rescan
Runs a new GEO audit immediately. Use Rescan after making changes to your site to measure whether your scores improved. Each Rescan uses one scan credit and starts processing right away.
Schedule
Sets up a recurring scan at monthly or quarterly intervals. GeoScored runs the audit automatically on that schedule and sends you an email when each scan completes. Use Schedule for ongoing visibility tracking without manual effort. Opening the Schedule button shows whether a recurring schedule already exists for this URL, so you can edit or remove it.
Choosing between them
Use Rescan when you have just made changes and want to see the result now. Use Schedule to monitor a site over time without returning to trigger each scan. Both can be active at the same time: a scheduled monthly scan does not prevent you from running a Rescan on demand at any point.
What to do next
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